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Next Edition Date:

April 15, 2024 12:00 am

International Master in Marketing Strategy and Brand Management

This International Master's program in Business and Marketing Strategy, offered by the Belgian Academy of Research and Vocational Qualification, serves as the next level following the completion of the Diploma in Business and Marketing Strategy (SCQF Level 11 - Postgraduate). To attain your International Master's, you need to pass two compulsory units and undertake a research project under the guidance of one of our qualified mentors specializing in the field of marketing strategy and Brand management. For additional information, please refer to the detailed program specifications provided below.

Please Note: This is an International post-graduate program. It is an intensive, executive program; the title awarded is “International Master in Business Management". This program aims to provide the learners with the professional tools required by the job market; the objective is to provide deep practical and research competencies in the field of BM.

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Final Name & Level of Final Award:

International Master in Marketing Strategy and Brand Management

Awarding Body Institution:

BARVQ (Belgium)

Location of Delivery:

Online

Language of delivery and assessment:

English

Duration:

9 months (for the research project and 2 courses - see the Entry requirements and cours structure sections )

QAA subject benchmarking groups:

Business and Management

EQF degree:

7

In alignment with the objectives outlined in the Diploma in Business and Marketing Strategy (SCQF Level 11 - Postgraduate), which is a prerequisite for this program, the International Master in Marketing Strategy and Brand Management aims to:"

  1. In-Depth Exploration of Client Psychology: This component aims to foster a profound understanding of client psychology, enabling learners to delve into the intricacies of consumer behavior. Through theoretical frameworks and practical applications, participants will gain insights into the factors influencing client decision-making processes.
  2. Mastery of Brand Design Strategies: This unit focuses on equipping learners with advanced skills in developing effective brand design strategies. By examining successful case studies and engaging in hands-on exercises, participants will aim to master the art of creating compelling and resonant brand identities.
  3. Application of Theoretical Knowledge in a Real-world Context: The research project serves as a capstone experience, challenging learners to synthesize their acquired knowledge and apply it to real-world scenarios. Participants will be guided to explore and address contemporary challenges in marketing strategy and brand management.
  4. Guided Research under Expert Mentorship: With the support of qualified mentors specializing in the field, the research project aims to cultivate research skills among learners. Participants will embark on an in-depth investigation, delving into critical issues within marketing strategy and brand management, and contribute substantively to the existing body of knowledge.
  5. Creation of Comprehensive Research Document: The ultimate aim is for participants to produce a high-quality research document, demonstrating their analytical capabilities, critical thinking, and mastery of marketing strategy and brand management concepts. The document, with a maximum length of 100 pages, should exhibit a synthesis of theoretical insights and practical applications.

By achieving these aims, this programme not only solidifies participants' knowledge, but also prepares them for strategic roles in the dynamic and evolving field of marketing and brand management.

 

This program is also available in French and Arabic. If you prefer to follow the program in one of these languages, simply indicate your preference in the application form.

If you choose to study in English for this program, you will need at least one of the following:

You do not need such certification if you:

  • From English speaking countries, or
  • Holds a high school diploma from English speaking schools, or
  • Bachelor's or Master's degree from an English-speaking institution

The program consists of 2 compulsory units, which are :

  • Client Psychology (10 credits)
  • Brand design strategies (10 credits)

In addition, the Learner must undertake a research project under the guidance of one of our qualified mentors specializing in field marketing strategy and Brand Management (40 Credits - max 100 pages).

Diploma in Business and Marketing strategy (SCQF Level 11 - Postgraduate) or equivalent.

Graduates of the International Master in Marketing Strategy and Brand Management have the opportunity to advance to the Doctor of Business Administration (DBA) in the same field.

 Moreover,  here are some potential career paths for graduates of the International Master in Marketing strategy and Brand Management:

  • Marketing Manager: Leading marketing teams, developing strategic marketing plans, and overseeing promotional activities to drive business growth.
  • Brand Manager: Building and managing brand identity, creating brand strategies, and ensuring brand consistency across all marketing channels.
  • Product Manager: Developing and managing product portfolios, from ideation to market launch, and optimizing product performance.
  • Market Research Analyst: Conducting market research, analyzing data, and providing insights to support strategic decision-making.
  • Digital Marketing Strategist: Developing and implementing online marketing strategies, including social media, content marketing, and SEO, to enhance digital presence.
  • Sales Manager: Leading sales teams, setting sales targets, and developing strategies to achieve revenue goals.
  • Business Development Manager: Identifying new business opportunities, forming strategic partnerships, and driving business expansion.
  • Public Relations (PR) Manager: Managing public relations campaigns, building relationships with the media, and maintaining a positive public image for the organization.
  • E-commerce Manager: Overseeing online sales platforms, optimizing user experience, and implementing strategies to increase online sales.
  • Advertising Manager: Planning and executing advertising campaigns, collaborating with creative teams, and ensuring effective communication of brand messages.
  • Customer Relationship Manager: Focusing on building and maintaining positive relationships with customers, enhancing customer satisfaction, and driving loyalty.
  • Strategic Consultant: Providing advisory services to businesses on strategic planning, marketing, and overall business development.
  • Retail Marketing Manager: Developing marketing strategies specific to the retail sector, optimizing in-store experiences, and driving foot traffic.
  • International Marketing Specialist: Creating and implementing marketing strategies for global markets, considering cultural nuances and international regulations.

 

100% online via Online Campus (an interactive online learning environment) with intensive class discussion and collaboration.

Learner will need to submit:

  • A Proof of identity - it could be a national identity card, your passport, or a legally valid document.
  • A recent CV.
  • Copies of previous certificates and qualifications / Professional experience.
  • The proof of payment of €350 (the first installment of the tuition fees). This sum will be fully refunded in case of application rejection by the selection commitee.

To be eligible for the International Master in Marketing Strategy and Brand Management , the learner must successfully pass the two compulsory units and the research project as indicated above.

Tuition fees : 1800 Euros

Important Notice: 

BARVQ is Nonprofit organization dedicated to providing unhindered access to high-quality education, fostering maximum diversity and inclusivity in learning. Despite the program's nominal cost, significantly lower than the UK standard cost, BARVQ is committed to ensuring widespread access to education.

Financial constraints should not impede your educational journey. We encourage you to apply for a scholarship, covering 25% or 50% of the total program cost, depending on your country of residence and individual financial circumstances. Your progress matters, and we are here to support your pursuit of knowledge.

In addition, we offer flexible payment options to further accommodate your needs. Upon application, a payment of 350 euros is required, fully refundable in the event of application rejection by the selection committee. The remaining balance can be paid in one or several installments during the duration of the program. For more information about payment plans and options, please contact our admission department at: [email protected]

You can apply for a scholarship by clicking here.

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