(Postgraduate) Diploma in Business and Marketing Strategy – SCQF Level 11

The aims of this programme will allow learnersto:

• Gain a sound and coherent foundation in marketing, such that they will be able to define and
  execute practical marketing interventions that exist in professional practice.
• Synthesize and critically evaluate theoretical frameworks of strategic marketing, business ethics,
  designand innovation as applied to marketing.
• Demonstrate an understanding of the practical value of these frameworks in a range of strategic
  businesssituations.
• Create frameworks for understanding and analysing marketing processes indiverse organisational
  types, encountering different and changing marketing environments.
• Develop practical research and analytical capabilities in the context ofmarket-driven strategy, and
  in particular in the formulation of value propositions in provider-customer relationships.
• Review, modify, synthesize and apply transferable marketing concepts and skills in the
  managementof product and market development, in particular from the strategic perspective.
• Critically assess market-sourced data and information from a variety of organisations and use this
  for strategic marketing and decision-making.
• Evaluate a variety of creative approaches to product and service design, creativity and innovation
  that may contribute to organisational wealth

The programme consists of 5 units, all of which are compulsory: 

Strategic Management (20 credits)
Strategic Financial Management (20 credits)
Marketing Management in Practice (20 credits)
Global Marketing  (30 credits)
Marketing for SME, Charity and the Public Sector (30 credits)

Previous studies: to continue in the same major:

The student must have:

• University degree in a similar specialty or equivalent.

Work experience: to continue a different major

• University degree in a work-related subject, or equivalent international qualification from a learning institution recognized by BARVQ.
• If student doesn't have the academic or professional qualifications required above but have substantial managerial experience and a proven track record, we will also consider your application.

Learner will need to submit:

• A Proof of identity - it could be a national identity card, your passport, or a legally valid document.
• A recent CV.
• Copies of previous certificates and qualifications / Professional experience.
• The proof of payment of €350 (the first installment of the tuition fees). This sum will be fully refunded in case of application rejection by the selection commitee.

This program will soon be available in French and Arabic. If you prefer to follow the program in one of these languages, simply indicate your preference in the application form, and we will promptly inform you once the program is ready in your chosen language.

If you choose to study in English for this program, you will need at least one of the following:

• IELTS 5.5 or equivalent.
• English language certificate or a language knowledge self-statement.

You do not need such certification if you:

• From English speaking countries, or
• Holds a high school diploma from English speaking schools, or
• Bachelor's or Master's degree from an English-speaking institution.

100% online via Online Campus (an interactive online learning environment) with intensive class discussion and collaboration.

Holders of this qualification can join a variety of UK degree programmes at an advanced stage. Degree top-up programmes can be delivered in the UK, locally, or by-distance/online.

Graduates with a Diploma in Business and Marketing Strategy (SCQF Level 11) possess a unique blend of business management and strategic marketing skills. Here are some potential career paths for these graduates:

• Marketing Manager: Leading marketing teams, developing strategic marketing plans, and overseeing promotional activities to drive business growth.
• Brand Manager: Building and managing brand identity, creating brand strategies, and ensuring brand consistency across all marketing channels.
• Product Manager: Developing and managing product portfolios, from ideation to market launch, and optimizing product performance.
• Market Research Analyst: Conducting market research, analyzing data, and providing insights to support strategic decision-making.
• Digital Marketing Strategist: Developing and implementing online marketing strategies, including social media, content marketing, and SEO, to enhance digital presence.
• Sales Manager: Leading sales teams, setting sales targets, and developing strategies to achieve revenue goals.
• Business Development Manager: Identifying new business opportunities, forming strategic partnerships, and driving business expansion.
• Public Relations (PR) Manager: Managing public relations campaigns, building relationships with the media, and maintaining a positive public image for the organization.
• E-commerce Manager: Overseeing online sales platforms, optimizing user experience, and implementing strategies to increase online sales.
• Advertising Manager: Planning and executing advertising campaigns, collaborating with creative teams, and ensuring effective communication of brand messages.
• Customer Relationship Manager: Focusing on building and maintaining positive relationships with customers, enhancing customer satisfaction, and driving loyalty.
• Strategic Consultant: Providing advisory services to businesses on strategic planning, marketing, and overall business development.
• Retail Marketing Manager: Developing marketing strategies specific to the retail sector, optimizing in-store experiences, and driving foot traffic.
• International Marketing Specialist: Creating and implementing marketing strategies for global markets, considering cultural nuances and international regulations.

Tuition fees for Intensive program (9 months) : 3750 Euros
Tuition fees for par-time Program (12 months): 3400 Euros

Important Notice: 

BARVQ is Nonprofit organization dedicated to providing unhindered access to high-quality education, fostering maximum diversity and inclusivity in learning. Despite the program's nominal cost, significantly lower than the UK standard cost, BARVQ is committed to ensuring widespread access to education.

Financial constraints should not impede your educational journey. We encourage you to apply for a scholarship, covering 25% or 50% of the total program cost, depending on your country of residence and individual financial circumstances. Your progress matters, and we are here to support your pursuit of knowledge.

In addition, we offer flexible payment options to further accommodate your needs. Upon application, a payment of 350 euros is required, fully refundable in the event of application rejection by the selection committee. The remaining balance can be paid in one or several installments during the duration of the program. For more information about payment plans and options, please contact our admission department at: [email protected]

You can apply for a scholarship by clicking here.